Quick Answer
NPI stands for New Product Introduction. It is
Instamart’s process of individually reviewing and approving
each SKU before it can go live — covering title format, image
specifications, GS1 barcodes, HSN codes, MRP matching, and FSSAI
compliance on packaging.
NPI is where many first-time suppliers lose weeks, because
each rejection sends the SKU back to the start of the queue. The
catalogue team checks not just that fields are filled, but that
images, titles, and pack information are consistent with each other
and with the physical product that will arrive at the dark store.
Passing cleanly comes down to preparation: search-friendly
titles, clean white-background images, accurate pack and MRP data,
correct categorisation, and complete compliance. IARDO builds your
catalogue to NPI standards before submission, so approvals move
quickly instead of bouncing back.
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